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Advanced Seminar: Data Design Thinking

With Design Thinking towards successful data science & analytics

Learn how to identify, design and implement successful data science & analytics projects for your company. The seminar by Datentreiber teaches you the method of Data Strategy Design and shows you the success factors for data-driven solutions.

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Are you ready?

Are you a …

  • Data Scientist / Analyst
  • Data / Business Strategist
  • Analytics Translator / Manager
  • Data Product Manager / Designer
  • Data / Analytics Engineer
  • Data / Analytics Consultant
  • Design Thinker / Innovation Manager

… and are asking yourself:

  • How do I identify, evaluate and prioritize the critical analytics applications for our business?
  • How do I create a roadmap to increase analytical maturity?
  • How do I establish a data-driven corporate culture?
  • How do I explore, categorize, and assess our organization’s data landscape?
  • How do I determine the needs and requirements of potential users of the analytical solutions?
  • How do I specify the required functionality and focus on the essential functions?
  • How do I derive the necessary resources (tools, people and partners)?

Then you will get the answers at our seminar!

We also offer all training courses as in-house seminars for your entire team.

Dates:

Upcoming Events


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*zzgl. 19% MwSt. (Bezahlung auf Rechnung)
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Agenda

Agenda:

Module 1: Data Strategy Design

  1. Introduction to the method & tools of data strategy design (lecture).
  2. Plan data strategy workshop. (Practical exercise)
  3. From application to business case (lecture)
  4. Create business plan for data & analytics (practice exercise).

Additional homework as a practice exercise during online training: Plan your data strategy.

Module 2: Understanding business

  1. Business Model / Case Canvas (lecture)
  2. Analyze business models & identify use cases (practical exercise)
  3. Analytics Maturity Canvas (presentation)
  4. Prioritize & select use cases (Practical exercise)

Additional homework as a practice exercise during online training: Identify & prioritize your use cases.

Per lecture or practical exercise: 45 minutes

Agenda:

Module 3: Understanding users

  1. Analytics Use Case Canvas: the user perspective (presentation).
  2. Identify the pains & gains (practical exercise)
  3. Analytics Use Case Canvas: the solution perspective (presentation).
  4. Outline an analytical solution (practical exercise)

Additional homework as a practice exercise during online training: design an analytics solution.

Module 4: Understanding data

  1. Data Strategy Canvas (lecture)
  2. Specify data & analytics solutions (practical exercise)
  3. Data Landscape Canvas (lecture)
  4. Identify data assets & gaps (Practical exercise)

Additional homework as a practical exercise during online training: Create a data product for your company. Here, there is an additional one-hour appointment to discuss this exercise.

Per lecture or practical exercise: 45 minutes

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Where can I find more information?

Your Trainer: Martin Szugat

With the strategy consultancy Datentreiber, I support companies in their digital transformation to data-driven business models and processes. Since 2014, I have also been the program director for the Predictive Analytics World & Deep Learning World conferences in Germany.

Before Datentreiber, I was a shareholder and managing director of SnipClip, an agency for social media marketing & analytics solutions. As a bioinformatics graduate, I have conducted research in the field of machine learning and data mining and worked as a freelance technical author and IT consultant.

Do you have questions about the seminars? I am very happy to have a personal conversation with you!

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Our offer

Our offer

For a price of 1.800 € per person net you will receive as a participant:

  • Two days of intensive training with max. 10 participants
  • All documents for download
  • The “Data Strategist” Certificate
  • A data strategy design kit for beginners worth € 130 net (for face-to-face meetings)

For groups of two or more we give a 10% team discount and for booking more than one seminar or a follow-up seminar you get a follow-up discount of 20%.

Would you like to take a look at our seminars? Then we recommend our presentations on SlideShare, our talks on YouTube and our articles in the blog.

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Testimonials

Testimonials

“Die Teilnahme an der Fortbildung Data Thinking bei Datentreiber war für mich eine gelungene Investition in meine Fertigkeiten als Data Scientist. Mit Hilfe der Fortbildung kann ich meine tägliche Arbeit noch stärker mit dem Geschäftsmodell, den Nutzern und der Datenlandschaft bei Axel Springer in Einklang bringen. Darüber hinaus habe ich das Handwerkszeug erlernt, um neue analytische Anwendungsfälle aus Nutzersicht zu finden und auf ihre Geschäftstauglichkeit hin zu untersuchen.”

Justin Neumann
Data Scientist
Axel Springer SE

„Das Seminar zur Datenstrategie-Designerin war für mich der Schlüssel, um datengetriebene Use Cases in einem regulierten Umfeld mit hohen Datenschutz-Standards realistisch zu planen und effizient umzusetzen. Der Ansatz von Datentreiber bildet erfolgreich die Brücke zwischen den agilen Arbeitsmethoden, die wir in der KfW bereits nutzen, und der eher technischen Data-Science-Perspektive. Auch Martin Szugats Tipps aus persönlicher Erfahrung vieler datengetriebener Projekte in unterschiedlichen Branchen erzeugten bei mir nützliche „Aha-Effekte“ für die Etablierung von Data Science Projekten in der KfW.”

Nora Reich

Expert Costumer Analytics
bei der KfW Bankengruppe

„Die Teilnahme am Datenstrategie-Designer–Seminar vermittelte mir einen tieferen Einblick in Methoden zur Entwicklung einer individuellen Datenstrategie. Martin Szugat führte alle Teilnehmer interaktiv, kurzweilig und jederzeit relevant durch die beiden Tage. Sein breiter Erfahrungsschatz half allen Teilnehmern und anhand eines konkreten Kundenbeispiels wurde die konkrete Anwendung in der Praxis verständlich.”

Lutz Klaus

Gründer & Geschäftsführer
bei Marketing ROI Consulting

„Als Spezialisten in der Kundenanalyse unterstützen wir unsere Klienten dabei, wertvolle Insights aus Daten zu generieren. Martin Szugat hat unseren Kollegen im Rahmen eines zweitägigen Workshops seine Methoden und Modelle erläutert. Die Canvas-Methode stellt hierbei eine exzellente Ergänzung dar, um Design Thinking in unseren Beratungsansatz zu integrieren.“

Cecilia Floridi

Geschäftsführerin
der DataLab. GmbH

„Martin Szugat hat unsere Kollegen im Rahmen von Kleingruppen-Workshops zum Thema Datenstrategie-Design mit wertvollen Impulsen bereichert. Das von Martin vermittelte Wissen konnte im Anschluss direkt in unseren Projektalltag übersetzt werden und erleichtert unseren Kollegen seither das Einnehmen datenbasierter Perspektiven.“

Oliver Zehn

Director Digital Analytics
bei Virtual Identity AG

“In dem Datentreiber-Seminar Datenstrategie-Designer*in haben unsere Mitarbeiter anhand von anschaulichen Praxisbeispielen die Methode des Datenstrategie-Designs kennengelernt und in exemplarischen Kundenprojekten erprobt. Besonders die strukturierte Vorgehensweise und die vielen fachlichen Einsichten haben uns geholfen unsere eigene Methodik weiter zu entwickeln und das Bewusstsein für den Wert von Datenstrategien im Team geschärft.”

Lutz Wiechert

Geschäftsführer
bei FELD M GmbH

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Your opportunity for advancement

Book your Data Design Thinking Seminar now.

Our seminars are:

  • interactive, so you understand what you’re doing and why you’re doing it.
  • focused, so you know what is really important for the success of your business.
  • practice-oriented, so that you can put your knowledge directly into practice for your company.

Take advantage of your next opportunity for advancement:

You did not find free or suitable dates? Then contact us or subscribe to our newsletter. We will be happy to inform you about new dates and offer in-house seminars as well as virtual seminars on request.

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