At a Glance
Title: AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
Target Audience: Marketing professionals, sales personnel, entrepreneurs, managers
Topic: Application of AI in marketing, sales, and service
Author: Peter Gentsch
Language: English
Pages: [Placeholder]
Price: [Placeholder]
Positive: Practical case studies, expert interviews, comprehensive treatment of the topic of AI in a business context
Negative: –
Buy: Amazon
In Detail
The book “AI in Marketing, Sales and Service” by Peter Gentsch is a comprehensive guide for anyone who wants to understand how AI can be applied in various business areas. It not only provides theoretical insights but also practical case studies and expert interviews.
The relevance for data strategy is particularly high. The book emphasizes that AI can optimize not only production and logistics processes but should also play a role in administrative, planning, and creative procedures in marketing, sales, and management. This is a must-read for entrepreneurs who want to develop a future-proof data strategy.
In the context of the transition to AI companies, the book offers valuable insights. Peter Gentsch shows how companies can make this transition better than their competitors and emphasizes that all companies will be AI companies in a decade.
The significance of AI in various business areas is underlined by numerous case studies and interviews. The book shows how AI can be effectively used not only in production and logistics but also in marketing, sales, and management.
The author, Peter Gentsch, is an expert in the field of AI and brings a wealth of experience and credibility regarding the subject of the book. His writing style is both accessible and profound, making the book attractive to a wide audience.
Overall, this book is an excellent resource for anyone interested in the application of AI in the business world, especially in the context of data strategy. It offers both theoretical and practical insights, making it a valuable read.
This text was created with the help of ChatGPT.
